-THINK FIRST. ACT LATER-
Specialised in user experience (UX), and user interface (UI) Design. I am an unusual blend; I understand and have experience in the different stages of the project life-cycle combining art, business, and technology into everything I create. Experiences must exceed users expectations; therefore, I rely on data analysis to identify real problems, empathise with people and their context and deliver unique and beautiful experiences.
MY WORK FLOW - AN ITERATIVE PROCESS
1.LEARN
Define (KPIs, user & business goals); Assess (technology, clients, existing products); Research (audience, analytics, industry, competitors).
2.IDEATE
Structure (user journey, user flows, information architecture); Low-fidelity (sketches, prototypes, wireframes, UI guidelines); Testing (internal & external).
3.create
High-fidelity (wireframes, prototypes, UI); Production (front-end, back-end, content integration); Testing (internal & external); Launch (fine tuning).