Dawri Plus - STC
Leading the creation of STC (Saudi Telecommunication Company) new digital sports platform. Responsible for the experience design work for the website, tablet and mobile applications.
The Challenge
Following the first release of the Dawri Plus sports platform, new sections and features needed to be incorporated into the website, tablet and mobile applications. The main challenges were to follow existing guidelines to make the new features consistent, and to encourage users to interact and contribute to the platform with the aim to start building a Dawri Plus community.
The Solution
Created and defined design guidelines to ensure complete alignment all new features and designs introduced to the experience moving forward. Furthermore, we explored several ways we could use real-time data and statistics, games, and user generated content to engage with users in a whole new level, taking the Dawri Plus experience into a completely interactive and socially connected application.